Hotspot Movie Cards, Cinema goes mobile...

The Indian retail has been constantly innovating new ideas to woo the consumers and tap the potential of the individual & thier purchase capacity, the latest conception is from Hotspot.

Hotspot is selling Bollywood movies for mobile phones in a 1GB SD card, called as Movie Card, this latest offering is available as a SD card slot for mobile phones. Most mobile phones which are available today in the market have basic video playing capabilities. 

BK Modi's Spice Televentures company HotSpot has announced the launch of Movie Card, which would enable mobile phone users to watch latest Bollywood flicks on 320x240 pixel screen.

"Given the fact that 30-40 per cent of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, we expect this segment to grow rapidly. This is just the first phase of launch of the product in the Indian market and we soon will introduce more than 50 movies on this medium by December 2009," Hotspot CEO Sanjeed Mahajan added.

With the digital format leading all formats of content consumption, is encouraging the potential to tap all possible content right from Mobi-Books, entertainment, news, mobile blogging etc the industry is expected to be around Rs 850 billion
by 2010.

Movie Card phase I construct : 

Price is 350 rupees
Memory of 1GB
Resolution (pixels): 320 x 240
SD Card slot
Video formats: MP4 & 3GP

Movies available: Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara, Devdas.Games, wallpapers, ringtones will also be available.

This strategy is not new as Nokia N96 was pre-loaded with Om Shanti Om movie, games and wallpapers. The choice of movies offered by Hotspot is limited right now to get any mass adoption. If given a great choice this could set a new revolution.

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