LG Prada : The Touch Screen Mania

LG Electronics, a pioneer in consumer electronics and mobile phones, and PRADA, one of the world’s leading brands in the luxury goods industry, unveil the first completely touch screen mobile phone.

The PRADA Phone by LG (KE850) is an unique and much sophisticated mobile device with the first complete advanced touch interface.
LG introduced the world’s first advanced touch interface which made the conventional keypad obsolete, Prada with the much wide diagonally 3” LCD screen is surely a visual delight, also featuring all the mobile phone essentials and packed with a 2 megapixel camera with Schneider-Kreuznach lens, video player, MP3 player, making this device a breakthrough in mobile revolution.

Customizable wallpapers and sounds option is pretty decent with the Prada, The phone also has four inbuilt games loaded - Halloween Fever, Photo Puzzle, Virus, and Piper and of course this is not everything as you can download from the web as many as you want. Other essential features include a vibrate mode, text and multimedia messaging, an alarm clock, a calculator, a world clock, a unit converter, and a calendar. voice recorder, e-mail support, Bluetooth 2.0 support, a speakerphone, FM Radio Tuner, document viewer but it would have been great with a 3G support though it is EDGE enabled…

LG and PRADA together worked closely and crafted their product with high detail on every aspect adding more value, to deliver an uncompromising quality topped with luxurious design, calling the attention of every gadget freak on this planet…

“We at LG are exceptionally proud of the PRADA Phone by LG. The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company.

"As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone." Says Mr. Patrizio Bertelli, President and CEO of PRADA

Sum Rich Features :

Capacitive Touch Screen
Music Player (MP3, ACC, ACC+, WMA, RA)
Music Multitasking (Messaging)
Video Player (MPEG4, H.263, H.264)
Macromedia Flash UI
Document Viewer (ppt, doc, xls, PDF, txt )

Few Technical Specifications :

EDGE Tri-Band (900/1800/1900)


98.8 × 54 × 12 mm


2M CMOS Camera / LED Flash

External Memory Slot:

Micro SD

Inner pack Battery 800mAh

Bluetooth 2.0, USB 2.0, USB Mass storage

3.5mm headset jack

FM radio tuner (only works if you have the included headset attached, because it uses the cord as an antenna)

HTC Touch

Founded in 1997, High Tech Computer Corp. with its much manifest R&D capabilities manufactures and markets innovative, feature rich state-of-the-art PDA Phones and Smart phones with luscious designs which took shape as HTC devices and as products, individually with customizable options for operators and device partners.

This Taiwan-based High Tech Computer Corp. partnered with Bharti Airtel and have jointly launched the India's first mobile phone with TouchFLO technology the HTC Touch.

"Our partnership with HTC to introduce India's first TouchFLO technology featured mobile phone underlines our commitment to innovation. We are very excited at the opportunity to bring to our Airtel users a best-in-class product. This phone will be available exclusively on Airtel," said Sanjay Gupta, chief marketing officer, mobile services, Bharti Airtel.

"HTC Touch is the first device to feature TouchFLO, the new underlying touch screen technology developed by HTC," said Peter Chou, chief executive officer, HTC.
"We are excited to partner with Airtel and bring this device to India and we are confident that HTC Touch will have a positive impact on the Indian telecommunications market"

"HTC Touch is a smart, stylish and versatile handset that brings together a wide variety of communication, entertainment and professional capabilities that enable mobile consumers to balance work and play," the company said in a statement

It facilitates the users a new way of controlling touch screen navigation devices by recognizing and responding to the stimulus of a finger on its way. It can even make a distinction between finger and stylus inputs.

The Technical Specifications:


TI's OMAP™ 850, 201 MHz

Operating System:

Windows Mobile® 6 Professional


ROM: 128 MB


99.9mm (L) X 58mm (W) X 13.9mm (T)


112g with battery


2.8" LCD touch screen with backlight
240 X 320 dots resolution with 65,536 colors


GSM/GPRS/EDGE Tri-band: 900, 1800, 1900

Device Control:

HTC TouchFLO™ 5-Way navigation control


Bluetooth® 2.0, Wi-Fi® IEEE 802.11 b/g
HTC ExtUSB™ (11-pin mini-USB and audio jack in one)

2.0 mp CMOS color camera

Built-in microphone and 3-in-1 speaker

Windows Media Player supported formats: AAC, AAC+, eAAC+, MP3, WMA, WAV, QCELP, MPEG4, AMR-NB, AMR-WB)

Rechargeable Li-lon battery
Capacity: 1100 mAh
Standby time: Up to 200 hrs
Talk time: Up to 5 hours

Expansion Slot:
microSD™ memory card (SD 2.0 compatible)

AC Adapter:
Voltage range/frequency: 100 ~ 240V AC, 50/60Hz
DC output: 5V and 1A