The economic slowdown and the resultant lay offs in sectors such as IT and automobile have not deterred people from spending on mobile phones.
Judging by statistics produced by the Cellular Operators' Association of India, 9.75 lakh new mobile phone connections (GSM) were provided in Chennai and Tamilnadu circles in December 2008 alone. In the last three months of 2008, about 26 lakh new connections were given across the state. While about 1.15 lakh new service connections were provided in Chennai in October, the new additions fell to 56,000 in November. For the corresponding periods in the districts, the figures were 7.7 lakh and 6.5 lakh, respectively. Significantly, for every new connection in Chennai, five new ones were added elsewhere in Tamilnadu.
Though Tamilnadu (4.29% growth in December) is only the third fastest (after Bihar that recorded 5.21% growth and Uttar Pradesh, 4.78%) growing telecom circle in India, in terms of actual numbers (two crore connections) it is the largest circle in the country, ahead of even the two largest metros, Delhi and Mumbai. Although Uttar Pradesh comes a relative close second with 1.77 crore mobile phone connections, Bihar is way behind with only 59 lakh subscribers.
With 23.41 lakh subscribers in Chennai and 71.69 lakh in the TN circle, Aircel is the leading player in the state. The service provider holds 34 per cent of the subscriber base in Chennai and 35 per cent in the districts. In December, Aircel added 87,123 new subscribers in Chennai and 3.98 lakh in the districts. Bharti Airtel, which has the second highest subscriber base, serves 20.5 lakh people in Chennai and 56 lakh elsewhere in the state. Vodafone Essar is third, ahead of state-owned BSNL. In December, while Vodafone added 16,000 new customers in Chennai, only 5,562 plumped for BSNL. In the TN circle, Vodafone, with 1.63 lakh subscribers, had really no competition from BSNL (40,000).
Among metros, Kolkata recorded the highest growth in terms of new subscriber base. With a 3.03% growth, it registered 70 lakh connections in December 2008, up from 68,000 the previous month. Mumbai (2.57%) recorded the second highest growth, followed by Chennai (2.21%) and Delhi (1.68%). In terms of overall numbers, Delhi led with 1.24 crore connections, followed by Mumbai with 1.12 crore.